White Label Link Building Explained + 3 Best Services

In this guide, we’ll explain exactly what white label link building is, who it’s for, what to look for in a provider, and the 3 best white label link building services.

What Is White Label Link Building?

White label link building is when you outsource backlink acquisition to a third-party provider who delivers results under your brand. You keep full ownership of the client relationship while someone else handles the outreach, placement, and reporting.

Think of it like a ghostwriter, but for backlinks. Your agency looks like the hero – the white label partner stays behind the curtain.

Here’s how it typically works:

You sell link building services to your client.
Your white label partner builds links via guest posts, niche edits, or outreach.
You deliver the final report with your agency’s branding.

Who Is White Label Link Building For?

White label link building is a perfect fit for:

Small SEO agencies
Freelancers
Web design or dev agencies
Larger agencies
In-house marketers

If link building isn’t your agency’s strong suit (or if you simply don’t have time), white label services let you expand without hiring or training a full team.

Pros and Cons of White Label Link Building

Pros

1. Scale Quickly Without Hiring
Skip the hassle of building an in-house team – white label providers let you take on more clients instantly.

2. Save Time on Outreach and Content
No more chasing editors or writing endless guest posts. Your provider handles it all.

3. Offer Expert – Level Results
Tap into experienced link builders with proven outreach systems and media relationships.

4. Maintain Your Brand
Everything is delivered under your agency name — your clients never know someone else is involved.

5. Boost Client Retention
More links = better rankings = happier clients. Easy math.

Cons

1. Less Control Over the Process
You’re trusting another team with link quality and communication timelines – that can be risky without proper vetting.

2. Varying Link Quality
Not all providers are equal. Some rely on low-quality blogs or outdated tactics.

3. Potential Communication Delays
Middleman dynamics can lead to delays or miscommunication if not well – managed.

4. Limited Customization
Some white label services are cookie – cutter. If your clients need some specific placements, it might fall short.

5. Profit Margins Can Shrink
You’ll need to mark up their service – and depending on pricing, your margins might get tight.

What to Look for in a White Label Services?

Before you commit, ask yourself:

Are the links built through real outreach, or are they from PBNs?
What is the average Domain Authority (DA) or Domain Rating (DR)?
Are links dofollow, permanent, and niche-relevant?
Is the content human-written and valuable, or spun and spammy?
Do they provide transparent reporting?
Is communication prompt and proactive?

Not all providers are created equal. A low-quality backlink can do more harm than good, so vet your partner carefully.

3 Best White Label SEO Link Building Services in 2025

1. Chizes

Chizes is a leader in the white label link building space, known for delivering high-authority, niche-relevant backlinks through fully manual outreach. Agencies love Chizes for real results and an affordable price.

Why Chizes Stands Out:

100% white-hat, editorial link building
Customized outreach based on client industry
Real relationships with publishers and bloggers
Clean, white-labeled reports ready to send to clients
Dedicated account managers for smooth communication

Best For:
Agencies looking for high-quality backlinks, scalable packages, and a partner that actually feels like part of the team. You can outsource linkbuilding to them, without any doubts.

2. FATJOE

A well-known name in white label SEO, FATJOE offers blogger outreach and link building services at scale. Their user-friendly dashboard and flexible pricing make it easy to plug them into your agency’s workflow.

Highlights:

Fast turnaround times
Clear pricing with no surprises
Wide range of DA packages

3. uSERP

uSERP is a premium link building agency focused on SaaS and enterprise clients. They specialize in placements on high-authority sites like HubSpot, Forbes, and Business Insider – perfect for clients where quality is non-negotiable.